How to rescue the Shopping Cart from being abandoned?

Every year, hoards of online shoppers bolt when they’re just a click or two away from finishing the checkout process. Maybe it’s a security concern, or what if returning the item turns out to be too much of a hassle? Whatever the reason, one study found that as many as 60 percent of online shoppers flee, making shopping cart abandonment a huge and costly problem for any business selling on the Web. The great frustration for online businesses is that a salesperson can’t just walk over to you and offer help.

A start-up firm is using automated chat to keep online customers from abandoning their virtual shopping carts.

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