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  • Pandyan Ramar 5:47 pm on April 30, 2008 Permalink | Reply
    Tags: , Sales,   

    Web 2.0 – What have you to offer Sales? 

    Leveraging Web 2.0 to Sell by Geoffrey James
    The Internet is the ultimate disruptive technology. Like telephony, radio, television, and even the printing press, the Internet is dramatically changing nearly every aspect of daily life, both inside businesses and in the daily lives of individuals. Much of this disruption has been both unplanned and unexpected, and nothing more so than the sudden prominence of what’s been called Web 2.0: the blogs, wikis and social networking sites where users generate content for consumption by other users. 


    Sales 2.0 represents not just a better way of selling, but a substantial enhancement of the customer experience. The Web 1.0 environment, with its emphasis on pushing information out to a wider audience, overloaded customers with information. While they had access to information that in the past belonged entirely to sales professionals (i.e. product features, comparison pricing, customer complaints etc.), many customers saw all that data as an undifferentiated blur of meaningless facts. By creating a more collaborative environment, Sales 2.0 allows the sales professional to use his or her specific expertise to help the customer differentiate between information that’s essential and information that’s not.

    Read More


  • Pandyan Ramar 11:43 pm on January 30, 2008 Permalink | Reply
    Tags: Crowd Sourcing, ,   

    Is the Internet Inter-active enough? 

    Interactivity untill recently meant software interactivity. Software Engineers were keen on developing softwares that can interact with the user based on business logic and algorithms. The new Social Networking concepts are proving that enabling human interaction via softwares are as valuable too.However we are yet to see the explosion. My friend was mentioning about Time magazine featuring “YOU” as the Person of the year 2006 because of the participation of the PEOPLE in the internet. Are these social networking sites the only answers for interactivity on the net? 
  • Pandyan Ramar 10:57 pm on October 18, 2007 Permalink | Reply
    Tags: investment, web 2, web 2.0 summit   

    Web 2.0 Summit – Did it make the sale? 

    Sure the Summit (SFO, Oct 17 -19) was sold out. I would have loved to be there, but living in the other corner of US makes it difficult to participate in the excitement. It might have been really refreshing to see Mark Zuckerberg, wearing jeans and his signature sandals.  Zuckerberg had informed attendees that he expected the number of workers at Facebook to increase to 700 in a year from the more than 300 employees today.

    Mark Zuckerberg

    The line-up of speakers was indeed very impressive: Meg Whitman (eBay), Steve Ballmer, Rupert Murdoch, Stewart Butterfield (Flickr) and more – the complete list here

    Get the official scoop:

    Wweb 2.0 Summit

    Any how, Ii am hoping to catch some of the happenings on pod-casts and screen-casts. I am sure you-tube will have a few pretty soon. Here is one that covers the last years (2006) Opening Session. Please post any links you have in the comments.

    I hope that many investors walked out of the event with a commitment to support web 2.0 initiatives further. All the software makers and start-up entrepreneurs owe one for Oreilly for coining the terminology and nurturing the concept of web 2.0.

  • Pandyan Ramar 9:08 pm on October 11, 2007 Permalink | Reply
    Tags: list of web 2.0, , web 2.0 softwares   

    How many usefull Web 2.0 softwares are out there? 

    An extensive list has been created by this website. It is quite overwhelming. It will take days if you want to checkout the entire list. But there is an option for you to filter and view the ones you are interested based on functionality.


  • Pandyan Ramar 9:02 pm on October 11, 2007 Permalink | Reply
    Tags: Buy, , Laptop, Motivation,   

    Motivating the buyer to BUY! 

    The idea of buying a new laptop was looming in my mind for a while now. I visited CNET to find whats the right product for my needs and did some research. I also visited Best Buy, Wal-Mart and Circuit City to take a look at whats out there. I liked Toshiba, HP and Dell from a price/quality perspective. When at Best Buy i almost bought a Toshiba but decided to do some more research before i spend the bucks. Last week i was continuing my research and visited Dell website and found some thing that i liked. Dell Inspiron 1420. While reviewing the product i found a “Chat” button on the website and clicked to ask a few questions. I wanted to know if i can ask Dell to package Windows XP instead of Vista. The girl i was connected to said that is not possible. She continued asking if i would be purchasing the Laptop today. She mentioned to me that she can get me a 25$ discount if i made the purchase today. She connected me with her Supervisor who was able to call me instantly and we were on the phone. Apart from answering my questions, the Supervisor doubled the discount. At that point i decided that i will make the purchase. The discount was not that great for the price of the product, but hey i was going to buy a Laptop any way and any discount i would get is good. We made the transaction and there you go, i finally bought the laptop i needed. Even though i had a need to buy a laptop, i needed some motivation to make the final move. I loved the chat service and also the ability of the sales associates to guide me and throw some discount. Who does not love discount especially when offered on the spot. Dell website did have comparisons and product reviews – but all of that were static. What made me really buy was the personal touch of somebody offering me product information and a discount at the right time.

  • Pandyan Ramar 11:11 am on October 9, 2007 Permalink | Reply
    Tags: rails, rapid development   

    Is RubyonRails Production Ready and Scalable 

    A must read for those evaluatiing Ruby on Rails.

  • Pandyan Ramar 11:07 am on October 9, 2007 Permalink | Reply  

    What about the looks 

    The following is a very good compilation of Look and Feel tools available for Web 2.0 softwares. Its a nice thing to distinguish yourself. Clearly an indication that web 2.0 apps want to stand OUT from the others. A must read for all web 2.0 aspirants:

    More than 100 Web 2.0 Online Generators

    Updating the link as per jest staffel’s comment. I too hate copy cats.

    web 2.0 & Online generators [100+]

  • Pandyan Ramar 12:03 am on September 28, 2007 Permalink | Reply  

    Best Web 2.0 Softwares 

    The Social Computing Magazine released the Best Web 2.0 Softwares of 2005 and 2006. Its not in any way an authoritative list, but the softwares listed are defenitely the ones that created an impact in the way things were done earlier. Not sure if the 2007 list would be as interesting.



    Social Comuting Magazine

  • Pandyan Ramar 11:08 am on September 27, 2007 Permalink | Reply  

    Online Sales – When do you decide to buy? 

    Lots and lots of money is being spent over research on the science of human bahaviour on buying (decisions leading to a transaction). What is the ONE thing (or couple of things) that drives a persons decision to buy a product. Ofcourse there is the Need, Price, Quality – all fundamental factors. But research shows that THESE three fundamental principles are violated quite often if not always.

    More that Need/Price/Quality, it is the shopping “experience” that people are after. We love to share good experiences especially “first of its kind” or great deals with our friends. If a product purchase experience would give that – most of us wouldn’t mind the cost. Mona Patel from Human Factors International shared her online shopping experience where she entered an online store with no intention to buy but eneded up making the purchase and was happy about it. Mona was just checking if there were any new clothing item listed on this online store. She found one that was of interest and also found that the store did not carry her size. While she was about to leave the site, – a popup window appeared and a store associate was there to chat. The associate asked if she needed help. When our lady told the guy that she did not find her size for a clothing she liked, the guy said, “wait, i will check the inventory”. He replied in a while and said, – “we have the last one of that size in a customers shopping cart.” He went on and said “if you wait for few mins i can transfer it to yours if the other customer does not purchase it”. Our lady accepted the offer and bought the clothing. Now isnt that a great story to share with.

    Selling a product is more that just selling a comodity. Stores that have smart sales people – create that experience you would love to have. 

     Web Cast: The difference between evaluating “can do” and “will do” – How Persuasion, Emotion and Trust relate to conversion -Click the image below to watch.

  • Pandyan Ramar 2:10 pm on September 23, 2007 Permalink | Reply
    Tags: chennai, cms, india, , Technology,   

    Adopting Web 2.0: Should we rewrite the Internet? 

    Finally i decided to take the plunge into the blogging world and write about the so called Web 2.0 (i guess, i should mention the “so called” to be politically correct)

    While the business and ivestment gurus in the US are debating whether Web 2.0 is a bubble or boom, the technology has created several initiatives including consulting firms specializing in Web 2.0 in India. I was recently browsing few Indian blogs and corporate websites and was thrilled at the developments. WATConsulting – a Web 2.0 consulting firm run by a 22 year old techie, has advices for corporations on why they should invest in Web 2.0. (see slideshare below)

    Back when Microsoft introduced C#, I happened to visit Chennai around the same time. I noticed several billboards around the city advertising course offerings on C#. The technology was featured as cover story in magazines. The clarity of Indian entrepreneurs in adopting new technology is clearly unique.

    Zimbra’s success and its acquisition last week by Yahoo, hopefully convinces the Web 2.0 Skeptical’s and helps them cross over. The company clearly has proven a new approach in product development and also a new business model – One that values the open source community and model. However, I am quite disappointed at the deal though. When Oracle paid ~400 million USD for acquiring Stellent – a content management company early this year, Yahoo has managed to acquire Zimbra (a clever & strong contender for Microsoft Exchange) for ~350 million USD. May be I am missing the scoop.

    Unlike the buzzword “Portal” which i think is the most misunderstood and misused term in the Web Technology world, Web 2.0 has a clearly identified concept, technology and benefit. Moreover isn’t it easier to say Web 2.0 rather than Collective Intelligence and User generated content and Social Netwroking and Blog and Wiki and Mashup and Rich Internet Applications.

    The rewriting of the internet has already started i guess. Day by day you can see that sites are offering a better user experience by implementing these new technologies. I truly believe that any thing other than static content can be done a lot more better utilizing these new technologies.

    “Are coporations willing to take a shot at these new concepts and technologies?”  is the bigger question lingering in several minds.

    • Prakash 9:46 am on September 23, 2007 Permalink | Reply

      Whether we like it or not, good or bad, Internet is going to occupy our life.

      As long as the network infrastrcuture for bigger countries like India and China are not in place, I dont think a complete changeover will happen in Internet or its technologies. It could be in pockets and as the business market is shifted to bigger countries like India and China (with more than 8% GDP), unless these countries move, bigger changes in technology may not happen, as there may not be ROI for business houses. May be the universities can think about it ?


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